Health Canada says warning labels will be printed directly on cigarettes in hopes of encouraging smokers to quit
Cigarette warning labels will soon be harder to ignore in Canada.
Health Canada says new warning labels will soon be printed directly on cigarettes, in order to deter new smokers and encourage quitting.
The wording will appear in both English and French, with messages such as "Cigarettes damage your organs," or "Tobacco smoke harms children."
The agency has also announced new health warnings on packages, which will take up at least 75 percent of the main display of the package.
"Tobacco use continues to kill 48,000 Canadians each year," says Mental Health and Addictions Minister Carolyn Bennett. "We are taking action by being the first country in the world to label individual cigarettes with health warning messages. This bold step will make health warning messages virtually unavoidable, and together with updated graphic images displayed on the package, will provide a real and startling reminder of the health consequences of smoking. We will continue to do whatever it takes to help more people in Canada stop smoking and help young people to live healthy tobacco-free lives."
The regulations will start to take effect on August 1st.
Canada is the first country in the world to take this approach.
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