New Coke is Coming Back

Coca-Cola will bring New Coke back to market for a brief time, all part of a partnership with Netflix, which has featured Coke in its cult-favorite series “Stranger Things.”

The third season of the series, set in 1985, will weave New Coke into select episodes, and so the streaming-video outlet approached the beverage giant about taking part in a promotion that will boost the return of the series as well as the company’s flagship drink.

New Coke was supposed to be a saving grace for Coca-Cola, a sweeter version of its iconic soda tailored for modern tastes. Instead, its launch is seen as one of the greatest gaffes in the history of marketing.

(Variety)

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