Publishers are reportedly paying popular livestreamers upwards of $50,000 to play their latest games live in an attempt to dethrone games like Fortnite.
Electronic Arts, Activision Blizzard, Ubisoft and Take-Two Interactive Software are some of the publishers shelling out serious cash to streamers, according to a report published Saturday by The Wall Street Journal.
Publishers understand that "professional gamers" have massive followings and it's one of the best ways to advertise their games. For example, streamers Tyler "Ninja" Blevins and Sean "Jacksepticeye" McLoughlin have more than 22 million subscribers (respectively) to date. McLoughlin earns about $300,000 per month and Blevins earns between $500,000 and $1 million per month, according to Celebrity Networth.
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